Tuesday, 19 May 2015
Tuesday, 28 April 2015
Task 1-Bums on seats
Frozen is a 3D computer-animated musical fantasy-comedy film that was released in 2013 and produced by Walt Disney Animation Studios. The estimated budget was $150,000,000 and the worldwide gross is $1,274,219,009. Frozen is very popular and is the 6th highest-grossing film around the world.
How the producer considered the target audience during production
Frozen is targeted at young children and adults the age of 3 - 45. This is because the parents would take their children to watch a Disney film as they know these films are suitable for their children.
It is mainly targeted at females as the main characters are princesses and it's most likely that mothers would be taking their daughters to see a princess fantasy.
The social grade for Frozen would be C2, D and E, people who are skilled manual workers, semi-skilled manual workers and casual workers because people who are family orientated are more likely to spend a lot more time with there children than a full time worker who doesn't get to spend as much time with their family. Also the monthly spare is around £125 and the typical job of the target audience would be in Advertising, Marketing and media. i found out this information from using you gov.
Frozen is also aimed at females who have a general interest in parenting, celebrities and family activities because families can watch frozen together and have a enjoyable time. Some of the target audience also like to watch Britain's got talent as it's also aimed for families. Most of the Frozen audience aren't interested in action such as cars, weapons and fighting as they also mainly like to spend time with their family and go to the cinema as it's sociable and enjoyable for the whole family and not just for the adults.
In terms of sequences, in the 2.30 minute trailer for Frozen it shows the ownership for each sequence. The first sequence, the start shows the goal being established, by telling us that Arendelle is frozen…for ever. This convey's that the start is devoted to Elsa as we know she is the know who did it, this then creates tension for the audience because they will begin to hope and fear what might happen. The second sequence shows Anna saving the day by trying to find Elsa to bring back summer, which then shows it is devoted to Anna. This sequence also starts to show more tension by making the viewers hope she will be successful, yet fears that she will fail. Fearing for a character is the main source of tension which is what the Frozen trailer does. It also shows Anna coming across a handful of obstacles, physical and emotional. These obstacles are both equally effective when tempting to push a story forward. The last sequence, the end continuous to show lead character, Anna saving the day, making the audience want to watch this film to find out if she succeeds.
The Frozen trailer appeals to the target audience very well by using the right dialogue, sound, colour, font and images. The dialogue is very effective in the trailer as it straight away tells us that something is wrong and everyone is in trouble. Throughout the trailer the dialogue becomes more and more entertaining for children and even adults. The images and the colours are continuously bright, beautiful and fantasy like. They make the viewers fascinated by how perfect the castle and town is and also showing cute animals appeal very well to the audience. The colours are extremely eye catching for children as they are very bright and bold which will make younger children drawn to the beautiful, colourful Disney film. The beginning of the trailer the music is very happy and there are sound effects in the background of singing birds and the sound of Elsa doing her ice magic. There are also other sound effects that appeal to the target audience such as: Wind, animals and snow falling. This is effective as it makes the film come to life for the children and engages them. The music throughout, becomes more and more adventurous as Anna fights her way through the snow. The font is very simple and big to read as it is aimed at children and the title at the end is very effective as it looks like it has been cut out of ice to say 'Frozen' which will appeal to kids.
In terms of codes and conventions in a Disney princess film there is always some kind of princess or prince who live in a castle and hold a wedding or a party. Throughout the movie we will always be introduced by an evil character who will try a ruin the day but will always lose at the end. Also there will be some kind of magic involved in this case it is Elsa who has the magical powers.
The publicity and marketing strategy for the film
Frozen has been smashing records and winning awards and creating a massive fan following since it was released in cinemas in November 2013. It seems as if it hasn't been slowing down at all since then. While a lot of it's success rests on the movie itself, i also think the way Disney marketed the movie was part of its success.
I believe when people first saw the trailer for Frozen they weren't very sure what it was about, this might be because the trailer shows Olaf and Sven as the main characters and Elsa as the villain. Also people didn't realise that Frozen would be a musical as there isn't much singing in the trailer, this type of advertising made people want to watch yet made people love it even more as they wasn't expecting these things to happen they were basically caught of guard. And because of the unexpected surprise by the twists of events, it the made people tell others that they had to watch the movie which is perfect word-of-mouth advertising. Although Frozen didn't do this completely intentionally it worked out very well for the success of the film.
After the movie was released Disney continued to make smart marketing decisions by taking every opportunity. Disney also created a sing-along version to extend cinema life, announced an upcoming Broadway musical based on the film, and jumped on the opportunity for Idina Menzel to sing at the Oscars. Frozen was also in cinemas for a very long time despite also being available on DVD/Blu-ray/iTunes. Although people wouldn't normally pay to see it in cinemas when they can download it from home but in this case of Disney knowing its audience people still went to see Frozen at cinemas with the choice of sitting at home.
In the lead up to christmas, stores across the world had sold out of all Frozen products, as parents desperately try to get hold of the latest Elsa or Anna doll for their children. For some parents, their children are obsessed with the popular animation and is costing them thousands a year with many spending up to $800 on special themed birthday parties and in some cases more than $1,500 on sold-out limited edition toys.
There are a lot of reviews of the successful film Frozen including the making, as Katey Rich on Cinema blend explained 'The animation guided by directors Chris Buck and Jennifer Lee is Stunning' also the soundtrack as Brett Nachman on Disney in Depth shared 'The tunes by Avenue Q songwriters Kristen-Anderson Lopez and Robert Lopez, as well as the strong score by Christophe Beck, swirl together in perfect rhythm. Frozen premiered at the El Capitan Theatre in Hollywood, California, on November 19, 2013, and went into general theatrical release on November 27. Frozen has been nominated and won multiple awards including an Oscar award for best animated film of the year and a Golden globe award for best animated feature film. Also 'Let it Go' written by Kristen Anderson-Lopez and Robert Lopez, won the best song written for visual media award.
Frozen targets the audience by using different types of advertising, like the trailer, the colours, words, and fonts appeal to kids and families as they are linked to together, so all colours and texts are the same throughout to keep continuous. This is very effective for the audience as it's easy to recognise wherever the advertisement may be.
How the producer considered the target audience during production
Frozen is targeted at young children and adults the age of 3 - 45. This is because the parents would take their children to watch a Disney film as they know these films are suitable for their children.
It is mainly targeted at females as the main characters are princesses and it's most likely that mothers would be taking their daughters to see a princess fantasy.
The social grade for Frozen would be C2, D and E, people who are skilled manual workers, semi-skilled manual workers and casual workers because people who are family orientated are more likely to spend a lot more time with there children than a full time worker who doesn't get to spend as much time with their family. Also the monthly spare is around £125 and the typical job of the target audience would be in Advertising, Marketing and media. i found out this information from using you gov.
Frozen is also aimed at females who have a general interest in parenting, celebrities and family activities because families can watch frozen together and have a enjoyable time. Some of the target audience also like to watch Britain's got talent as it's also aimed for families. Most of the Frozen audience aren't interested in action such as cars, weapons and fighting as they also mainly like to spend time with their family and go to the cinema as it's sociable and enjoyable for the whole family and not just for the adults.
In terms of sequences, in the 2.30 minute trailer for Frozen it shows the ownership for each sequence. The first sequence, the start shows the goal being established, by telling us that Arendelle is frozen…for ever. This convey's that the start is devoted to Elsa as we know she is the know who did it, this then creates tension for the audience because they will begin to hope and fear what might happen. The second sequence shows Anna saving the day by trying to find Elsa to bring back summer, which then shows it is devoted to Anna. This sequence also starts to show more tension by making the viewers hope she will be successful, yet fears that she will fail. Fearing for a character is the main source of tension which is what the Frozen trailer does. It also shows Anna coming across a handful of obstacles, physical and emotional. These obstacles are both equally effective when tempting to push a story forward. The last sequence, the end continuous to show lead character, Anna saving the day, making the audience want to watch this film to find out if she succeeds.
The Frozen trailer appeals to the target audience very well by using the right dialogue, sound, colour, font and images. The dialogue is very effective in the trailer as it straight away tells us that something is wrong and everyone is in trouble. Throughout the trailer the dialogue becomes more and more entertaining for children and even adults. The images and the colours are continuously bright, beautiful and fantasy like. They make the viewers fascinated by how perfect the castle and town is and also showing cute animals appeal very well to the audience. The colours are extremely eye catching for children as they are very bright and bold which will make younger children drawn to the beautiful, colourful Disney film. The beginning of the trailer the music is very happy and there are sound effects in the background of singing birds and the sound of Elsa doing her ice magic. There are also other sound effects that appeal to the target audience such as: Wind, animals and snow falling. This is effective as it makes the film come to life for the children and engages them. The music throughout, becomes more and more adventurous as Anna fights her way through the snow. The font is very simple and big to read as it is aimed at children and the title at the end is very effective as it looks like it has been cut out of ice to say 'Frozen' which will appeal to kids.
In terms of codes and conventions in a Disney princess film there is always some kind of princess or prince who live in a castle and hold a wedding or a party. Throughout the movie we will always be introduced by an evil character who will try a ruin the day but will always lose at the end. Also there will be some kind of magic involved in this case it is Elsa who has the magical powers.
The publicity and marketing strategy for the film
Frozen has been smashing records and winning awards and creating a massive fan following since it was released in cinemas in November 2013. It seems as if it hasn't been slowing down at all since then. While a lot of it's success rests on the movie itself, i also think the way Disney marketed the movie was part of its success.
I believe when people first saw the trailer for Frozen they weren't very sure what it was about, this might be because the trailer shows Olaf and Sven as the main characters and Elsa as the villain. Also people didn't realise that Frozen would be a musical as there isn't much singing in the trailer, this type of advertising made people want to watch yet made people love it even more as they wasn't expecting these things to happen they were basically caught of guard. And because of the unexpected surprise by the twists of events, it the made people tell others that they had to watch the movie which is perfect word-of-mouth advertising. Although Frozen didn't do this completely intentionally it worked out very well for the success of the film.
After the movie was released Disney continued to make smart marketing decisions by taking every opportunity. Disney also created a sing-along version to extend cinema life, announced an upcoming Broadway musical based on the film, and jumped on the opportunity for Idina Menzel to sing at the Oscars. Frozen was also in cinemas for a very long time despite also being available on DVD/Blu-ray/iTunes. Although people wouldn't normally pay to see it in cinemas when they can download it from home but in this case of Disney knowing its audience people still went to see Frozen at cinemas with the choice of sitting at home.
In the lead up to christmas, stores across the world had sold out of all Frozen products, as parents desperately try to get hold of the latest Elsa or Anna doll for their children. For some parents, their children are obsessed with the popular animation and is costing them thousands a year with many spending up to $800 on special themed birthday parties and in some cases more than $1,500 on sold-out limited edition toys.
There are a lot of reviews of the successful film Frozen including the making, as Katey Rich on Cinema blend explained 'The animation guided by directors Chris Buck and Jennifer Lee is Stunning' also the soundtrack as Brett Nachman on Disney in Depth shared 'The tunes by Avenue Q songwriters Kristen-Anderson Lopez and Robert Lopez, as well as the strong score by Christophe Beck, swirl together in perfect rhythm. Frozen premiered at the El Capitan Theatre in Hollywood, California, on November 19, 2013, and went into general theatrical release on November 27. Frozen has been nominated and won multiple awards including an Oscar award for best animated film of the year and a Golden globe award for best animated feature film. Also 'Let it Go' written by Kristen Anderson-Lopez and Robert Lopez, won the best song written for visual media award.
Frozen targets the audience by using different types of advertising, like the trailer, the colours, words, and fonts appeal to kids and families as they are linked to together, so all colours and texts are the same throughout to keep continuous. This is very effective for the audience as it's easy to recognise wherever the advertisement may be.
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